& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Adidas launched a "heterogeneous rise" as the theme of the campaign, released a new ACE and X series soccer shoes, followed by Adidas Manchester United new shirts release, record-breaking sales mad - signed a number of European football giants Adidas has a kind of ambition, this has been in football and Nike brand is already competing with the German occupation of the initiative ?
Manchester United, Chelsea, Real Madrid and Juventus are international big team, and now Adidas hopes the first to incorporate the impact of these teams, in football than Nike.
The German sports equipment brands want t o rely on its sponsorship of the team, winning the competition in Western Europe and Nike. This year in the region, football equipment sales upward trend of Nike, Adidas's sales are in decline, despite last year's World Cup because of the reason, moderate decline, but the brand still give up looking for players in each team endorsement of the strategy.
and past become brand bubble situation is different, Chelsea, Real Madrid and Juventus and other teams now full and "otherness rise (BetheDifference)" link up. Adidas is trying to make a change, make marketing more inclined street football kicker rather than a professional player, and "otherness rise" meaning that everyone has their Cheap air jordans for sale own definition of success in the field of football.
Adidas positive and Iris Worldwide, and The Corner cooperation and developing interactive fan, a race to carry out comprehensive "alien Rise" marketing campaign. Manchester United, Chelsea, Real Madrid and Juventus which four teams were involved in, but the effect is the largest initial stage or Manchester United.
Adidas did not share all the sales data, just announced, Manchester United jersey sales record has surpassed conventional shopping malls, an increase of 50%. Manchester United's "otherness rise" marketing campaign a great success, in the first five days of commencement of the event, to achieve the expected sales of the Cheap air jordan 12 ovo month.
Adidas Man Steve Marks, head of sports marketing, said: "Many retail partners Adidas reported, and compared to last year, sales of the first day of publication shirts rose 200 percent that they feel a huge global demand of consumers. , said Manchester United jersey Adidas released its kind ever published in the most successful events. "
In the football field, and more emphasis on individual player Nike marketing strategy compared to Adidas sponsored team finally by combining the advantages of Europe's top leagues clubs, reflected out.
The German sports equipment brand now has established cooperation with world football's top 10 clubs in six, given the current Bayern Muni cheap foamposites ch and AC Milan have been used "alien rise," the marketing concept, followed by Adidas likely will launch a unique shirt slogan for these two teams. Manchester United shirt slogan is "Red Devils rebirth (Break Expectations)", Real Madrid was "just perfect (Only Perfect Counts)", Chelsea is "If its not Blue then it will be", while Juventus is "Our Way or No Way".
Marks said: "Every club has a great supporter, and our job is to make the team's fans become a fan of Adidas in 2015, we and the world's two major benchmark level football club - Manchester United. and Juventus to establish a cooperative, after we have established good cooperative relations with several other top clubs, whi cheap jordans for sale ch shows that worldwide cooperation and clubs still Adidas priorities. "
In addition to beat Nike, adidas will combine many more practical reasons for the football club's marketing strategy. For each team separately developed brand strategy will lead to dialogue difficult to start, hard to scale. With the "otherness rise" This unified marketing campaign can reduce marketing costs, and for each team to develop their own brand strategy will weaken the ability to expand and maintain a dialogue.
Adidas football marketing is located at a crossroads. Replace the original Predator and F50 with ACE and X two new series of soccer shoes, if the marketing campaign could not win young fans, A cheap jordans for sale mens didas beat Nike may not realize, dominate the target of Western Europe. But if the Manchester United shirt publication to replicate the success of this pan-football club marketing will be in the two heavyweight brands protracted war, helping to achieve a new round of adidas victory. (. Chinese shoes Network - the most authoritative and most professional shoe News China's top ten shoe brand shoes with 20 candidates: Hornet, simple-minded, bears, cats Di dream) & nbsp;Chinese shoes Network March 28 hearing, each girl has a myth of their own story, and each story seemingly insignificant myth contains a potential force.
2012 spring and summer, adidas Originals called global women artis cheap jordans online ts, to create their own white space. Chinese young artist Yan Wei, then invite adidas Originals brand, get inspiration from this season adidas Originals Women Collection through a fairy tale to encourage women to understand themselves, draw strength from the heart, open fantasy world, in here looking for a little adventure back to the original himself.
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